Health advocates have urged the public, government and researchers to consider the larger social and structural environment in which people make decisions. Thus, shifting institutionalised consumption and practices will require both a shift in laws and a shift in values and culture.
My research in the social and institutional change space is related to projects on social marketing and institutional theory.
Associated publications:
Articles
My research in the social and institutional change space is related to projects on social marketing and institutional theory.
Associated publications:
Articles
- Malloy, J., Partridge, S., Kemper, J.A., Braakhuis, A. & Roy, R. (Forthcoming). Co-design of digital health interventions for young adults: a scoping review protocol. JMIR Research Protocols (Q3)
- Jagadale, S. & Kemper, J.A. (2022). ‘Give It Up!’: A macro-social marketing approach of India’s clean cooking fuel access. Journal of Macromarketing.
- Kennedy, A-M, Kemper, J.A. & Veer, E. (Forthcoming). Social marketing AS pedagogy. Journal of Social Marketing.
- Kemper, J.A. & Kennedy, A-M. (2021). Evaluating social marketing messages in New Zealand’s like minds campaign and its effect on stigma. Social Marketing Quarterly.
- Septianto, F. & Kemper, J.A. (2021). The effects of age cues on preferences for organic food: The moderating role of message claim. Journal of Consumer Services and Retailing.
- Doust, N.A.S, van Esch, P., Kemper, J.A, Franklin, D. & Casserly, S. (2020) Marketing the use of headgear in high contact sports. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102407.
- Septianto, F., Kemper, J.A. & Northey, G. (2020). Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production, 258, 120591.
- Kemper, J.A. & Ballantine, P.W. (2020). Targeting the structural environment at multiple social levels for systemic change: The case of climate change and meat consumption. Journal of Social Marketing, 10 (1), 38-53.
- Kennedy, A-M., Kemper, J.A. & Parsons, A. (2018). Upstream social marketing strategy. Journal of Social Marketing, 8(3), 258-279.
- Kemper, J.A. & Ballantine, P.W. (2017). Socio-technical transitions and institutional change: Addressing obesity through macro-social marketing. Journal of Macromarketing, 37(4), 381-392.
- Kennedy, A-M. & Kemper, J.A. (2018). Macro-social marketing implementation: Analysis of the ‘Like Minds Campaign’. 2018 ANZMAC Conference.
- Kemper, J.A. & Ballantine, P.W. (2019). The power of ‘talk’: Frames and narratives in macro-social marketing. In A-M., Kennedy, Macro-social marketing insights: Systems thinking for wicked problems, 72-93. New York: Routledge.
- Roy, R., Alsaie, A. & Kemper, J. (2021). What Type of Recipes and Videos will Address Barriers, Improve Attitudes, and Motivate Young Adults to Cook with Vegetables. Poster.
