Dr Joya Kemper
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Publications

Refereed Journal Articles
  1. Kapitan, S. & Kemper, J.A. Vredenburg, J. & Spry, A. (2022). Strategic B2B brand activism: Building conscientious purpose for social impact. Industrial Marketing Management, 107, 14-28. File download
  2. Kemper, J.A., Benson-Rea, M., Young, J. & Seifert, M. (2022). Cutting down or eating up? examining meat consumption, reduction, and sustainable food beliefs, attitudes, and behaviors. Food Quality and Preference, 104718. File download.
  3. Malloy, J., Partridge, S., Kemper, J.A., Braakhuis, A. & Roy, R. (Forthcoming). Co-design of digital health interventions for young adults: a scoping review protocol. JMIR Research Protocols (Q3). https://www.researchprotocols.org/2022/10/e38635, (Open Access) File download.
  4. Jagadale, S. & Kemper, J.A. (2022). ‘Give It Up!’: A macro-social marketing approach of India’s clean cooking fuel access. Journal of Macromarketing. File download.
  5. Septianto, F., Kemper, J.A., Kown, J., Li, S. & Pham, H. (2022). The impact of social media visual features on acceptance of meat substitute. International Journal of Market Research. File download.
  6. Manoharan, R., Kemper, J.A. & Young, J. (2022). Exploring the medical cannabis prescribing behaviors of New Zealand physicians. Drug and Alcohol Review. File download.
  7. Kemper, J.A., Moscato E. & Kennedy, A-M. (2022). Hacking the marketing education system: Using Macromarketing and the Circular Economy to make a better world. Journal of Marketing Education, 44(3), 311–321. https://doi.org/10.1177/02734753221101758. File download.
  8. Kennedy, A-M, Kemper, J.A. & Veer, E. (2022). Social marketing AS pedagogy. Journal of Social Marketing. File download.
  9. Kemper, J.A., Bai, S., Zhao, F. Chiew, T.,M., Septianto, F. & Seo, Y. (2022). Sharing luxury possessions in the age of digital experience economy: Consumption type and psychological entitlement. Journal of Business Research, 142, 875-885. File download.
  10. Kerslake, E., Kemper, J.A. & Conroy, D. (2022). What’s your beef with meat substitutes? Exploring barriers and facilitators for meat substitutes in omnivores, vegetarians, and vegans. Appetite, 170, 105864. File download.
  11. Septianto, F., Kemper, J.A., Northey, G. (2021). Slogans with negations' effect on sustainable luxury brand. Australasian Journal of Marketing. File download.
  12. Spry, A., Figueiredo B., Gurrieri, L., Kapitan S., Kemper, J.A. & Vredenburg, J. [equal contribution] (2021). Transformative branding: A dynamic capability to challenge the dominant social paradigm. Journal of Macromarketing, 41(4), 531-546. File download.
  13. Lang, B., Kemper, J.A., Dolan, R. & Northey, G. (2021). Why do consumers become providers? Self-determination in the sharing economy. Journal of Service Theory and Practice, 32(2), 132-155. File download.
  14. Septianto, F. & Kemper, J.A. (2021). The effects of age cues on preferences for organic food: The moderating role of message claim. Journal of Consumer Services and Retailing, 62,  102641. File download.
  15. Kemper, J.A. & Kennedy, A-M. (2021). Evaluating social marketing messages in New Zealand’s like minds campaign and its effect on stigma. Social Marketing Quarterly, 27(2). File download.
  16. Helm, S., Kemper, J.A. & White, S. [equal contribution] (2021). “No kids, no future – no future, no kids?” An exploration of motivations to remain childless in times of climate change. Population and Environment, 43, 108–129. http://link.springer.com/article/10.1007/s11111-021-00379-5. File download
  17. Septianto, F., Thai, N.T. & Kemper, J.A. (2021). How lay beliefs about the world encourage sustainable tourism. Australasian Marketing Journal. doi: 10.1177/1839334921999476. File download.
  18. Kemper, J.A. & White, S. (2021). Young adults' experiences with flexitarianism: The 4Cs Appetite, 160, 105073. File download.
  19. Septianto, F., Kemper, J.A., Tjiptono, F. & Paramita, W. (2020). The role of authentic (vs. hubristic) pride in leveraging the effectiveness of cost transparency. Journal of Business Ethics.  174(2), 423-439. File download.
  20. Vredenburg, J., Kapitan, S. Spry, A., & Kemper, J.A. [equal contribution] (2020). Brands taking a stand: Authentic brand activism or woke washing? Journal of Public Policy and Marketing. 39(4), 444-460.  File download.
  21. Doust, N.A.S, van Esch, P., Kemper, J.A, Franklin, D. & Casserly, S. (2020) Marketing the use of headgear in high contact sports. Journal of Retailing and Consumer Services, 59, 102407. https://doi.org/10.1016/j.jretconser.2020.102407.
  22. Lang, B., Dolan, R., Kemper, J.A. & Northey, G. (2020). Prosumers in times of crisis: Definition, archetypes and implications. Journal of Service Management. https://doi.org/10.1108/JOSM-05-2020-0155 File download.
  23. Lang, B., Botha, E., Robertson, J., Kemper, J.A., Dolan, R., Kietzmann, J. (2020). How to grow the sharing economy? Create prosumers!. Australasian Marketing Journal, 28(3), 58-66. File download
  24. Kemper, J.A., Ballantine, P.W. & Hall, C.M. (2020). Sustainability worldviews of marketing academics: A segmentation analysis and implications for professional development. Journal of Cleaner Production, 271, 122568. File download.
  25. Kemper, J.A. (2020). Motivations, barriers, and strategies for meat reduction at different family lifecycle stages. Appetite, 150, 104644. File download.
  26. Septianto, F., Kemper, J.A. & Northey, G. (2020). Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste. Journal of Cleaner Production, 258, 120591. File download.
  27. Septianto, F., Kemper, J.A. & Chiew, T.M. (2020). The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts. Journal of Business Research, 110, 445-455. File download.
  28. Kennedy, A-M., McGouran C. & Kemper, J.A. (2020). Alternative paradigms for sustainability: A relational worldview. European Journal of Marketing, 54(4), 825-822. doi.org/10.1108/EJM-01-2018-0043.
  29. Septianto, F., Kemper, J.A. & Choi, J. (2020). The power of beauty? The interactive effects of awe and online reviews on purchase intentions. Journal of Retailing and Consumer Services, 54, 102066. File download.
  30. Kemper, J.A. & Ballantine, P.W. (2020). Targeting the structural environment at multiple social levels for systemic change: The case of climate change and meat consumption. Journal of Social Marketing, 10 (1), 38-53. File download
  31. Kemper, J.A., Ballantine, P.W. & Hall, C.M. (2019). The role that marketing academics play in advancing sustainability education and research. Journal of Cleaner Production. 248. doi.org/10.1016/j.jclepro.2019.119229. File download.
  32. Kemper, J.A., Ballantine, P.W. & Hall, C.M. (2019). Combining the ‘why’ and ‘how’ of teaching sustainability: The case of the business school academics. Environmental Education Research. 25(12), 1751-1774. File download.
  33. Septianto, F., Kemper, J., & Paramita, W. (2019). The role of imagery in promoting organic food. Journal of Business Research, 101, 104-115. File download.
  34. Kemper, J.A. & Ballantine, P.W. (2019). What do we mean by sustainability marketing? Journal of Marketing Management, 35, 3-4, 277-309. File download.
  35. Kemper, J.A., Hall, C.M.  & Ballantine, P.W. (2019). Marketing and sustainability: Business as usual or changing worldviews? Sustainability, 11(3), 780. Open access.
  36. Dolan, R., Seo, Y., & Kemper, J. (2019). Complaining practices on social media in tourism: A value co-creation and co-destruction perspective. Tourism Management, 73, 35-45. File download.
  37. Kennedy, A-M., Kemper, J.A. & Parsons, A. (2018). Upstream social marketing strategy. Journal of Social Marketing, 8(3), 258-279. File download.
  38. Kemper, J.A. & Ballantine, P.W. (2017). Socio-technical transitions and institutional change: Addressing obesity through macro-social marketing. Journal of Macromarketing, 37(4), 381-392. File download.
  39. Kemper, J.A., Ballantine, P.W. & Hall, C. M. (2017). Global warming and sustainability: Understanding the beliefs of marketing faculty. Journal of Public Affairs, 18(4), e1664. File download.
  40. Hoek, J., Gendall, P., Eckert, C., Kemper, J. & Louviere, J. (2016). Effects of brand variants on smokers’ choice behaviours and risk perceptions. Tobacco Control, 25(2), 160-165.
 
Refereed Conference Papers
  • Bai, X., Kemper, J.A., Seo, Y. & Septianto, F. (2020). Purchase type affects luxury consumption sharing intention on social media: the moderating role of psychological entitlement. ICAMA-KAS Conference 2020.
  • Little, V., Helm, S. & Kemper, J.A. (2020). Transitioning to low carbon research and teaching: Supporting necessary change through participative inquiry. 45th Annual Macromarketing Conference. Proceedings only, conference cancelled due to COVID-19.
  • Helm, S., Kemper, J.A. & White, S. (2020). “I don’t want to produce another consumer”: Going childfree as ‘sustainable’ lifestyle option in times of climate change. 45th Annual Macromarketing Conference. Proceedings only, conference cancelled due to COVID-19.
  • Little, V., Helm, S. & Kemper, J.A. (2020). Rearranging deck chairs or righting the course? Exploring the role of marketers in climate change adaptation. 2020 Winter Academic Conference
  • Little, V., Helm, S., Kemper, J.A. & Kennedy, A-M. (2019). Live on Mars or fix our climate?. 2019 ANZMAC Conference.
  • Lang, B., Kemper, J., Dolan, R., Andonopoulos, V. & Northey, G. (2019). Split personalities: Why AirBnb guests become AirBnB hosts. 2019 ANZMAC Conference.
  • Septianto, F., Kemper, J., Northey, G., & van Esch, P. (2019). Let us give thanks: how gratitude and message framing can reduce food waste. 2019 ANZMAC Conference.
  • Vredenburg, J., Spry, A., Kemper, J & Kapitan, S. (2019). A brands involvement in socio-political issues: Seeking positive social change or jumping on the bandwagon? 44th Annual Macromarketing Conference, p.406.
  • Vredenburg, J., Kapitan, S, Spry, A. & Kemper, J. (2019). Police brutality and running shoes: Authentic corporate social activism or woke-washing? AMS Annual Conference.
  • Kennedy, A-M. & Kemper, J.A. (2018). Like Minds Campaign: A Macro-Social Marketing Analysis. 2018 ANZMAC Conference, p.717.
  • Kennedy, A-M., McGouran C. & Kemper, J.A. (2018). Bridging paradigms for sustainability: Propositions for a relational paradigm based on indigenous belief systems. 43rd Annual Macromarketing Conference, p.410.
  • Kemper, J.A., Ballantine, P.W. & Hall, C. M. (2018). The role for academics to play in advancing sustainability integration in marketing education and research. Academy of Marketing Science 21st World Marketing Congress.
  • Kemper, J.A., Ballantine, P.W. & Hall, C. M. (2017). The sustainability worldviews of the marketing academy. 2017 ANZMAC Conference, p.319.
  • Kemper, J.A. & Ballantine, P.W. (2017). Brand activism in the age of resistance: What does it mean? Working paper. The 2017 North American Conference of ACR.
  • Kemper, J.A., Ballantine, P.W. & Hall, C. M. (2017). The NEP vs. the DSP in marketing faculty: Any hope for the future of sustainability in marketing academia? 42nd Annual Macromarketing Conference. p. 124-125.
  • Kemper, J.A., Ballantine, P.W. & Hall, C. M. (2017). Sustainability in marketing: Academic perspectives. Academy of Marketing Science 20th World Marketing Congress.
  • Kemper, J.A. & Ballantine, P.W. (2016). The state of sustainability within marketing education research. Proceedings of the 2016 ANZMAC Conference, p. 603.
  • Kemper, J.A. & Ballantine, P.W. (2016). What do we mean by "Sustainability Marketing"? An analysis of the concept. Academy of Marketing Science 19th World Marketing Congress Proceedings, p. 370.
  • Kemper, J.A. & Ballantine, P.W. (2016). Are we being heard? Preliminary findings of academics’ perceptions of mainstreaming sustainability in marketing academia and education. 41st Annual Macromarketing Conference Proceedings, p. 510-517.
  • Hoek, J., Gendall, P., Eckert, C., Kemper, J. & Louviere, J. (2014). Effects of brand variants on smokers’ choice behaviours and risk perceptions. Proceedings of the 2014 ANZMAC Conference, p. 185.
  • Hoek, J., Gendall, P., & Kemper, J. (2014). How do brand variant names affect perceptions of risk and quitting ease? Proceedings of the Society for Research on Nicotine and Tobacco (SRNT) 20th Annual Meeting, p. 81.
 
Conference papers/special sessions
  • Spry, A., Figueiredo B., Gurrieri, L., Kapitan S., Kemper, J.A. & Vredenburg, J. (2020). Special Session in Sustainability: marketing for good. Transformative brands: Change agents for a better world. AMS World Congress.
  • Vredenburg, J., Kapitan, S, Spry, A. & Kemper, J. (2019). Brands Taking a Stand: Authentic Brand Activism or Woke Washing? University of Oxford Corporate Reputation Symposium (invited special session).
  • Kemper, J.A. (2019). The motivations and strategies for meat reduction: The impact of family lifecycle. International Food Marketing Research Symposium 2019.
  • Wooliscroft, B., Ganglmair-Wooliscroft, A., Kemper, J.A., Peterson, M., Kennedy, A-M. & Prothero, A. (2017). Macromarketing saving the world: Special Session. Academy of Marketing Science 20th World Marketing Congress.
 
Book Chapters
  • Kemper, J.A. & Ballantine, P.W. (2019). The power of ‘talk’: Frames and narratives in macro-social marketing. In A-M., Kennedy, Macro-social marketing insights: Systems thinking for wicked problems, 72-93. New York: Routledge. File download / Google Books Excerpt.
 
Dissertations:
  • Kemper, J.A. (2018). Comparing the worldviews of marketing and sustainability. Doctoral thesis. University of Canterbury.
  • Kemper, J.A. (2013). Do variant descriptors featured on plain packs affect young adult smokers’ choice behaviours and perceptions? Honours Dissertation. University of Otago.
 
Media Pieces
  • Kapitan, S., Vredenburg, J., Spry, A. & Kemper, J. (December 11, 2020). Brand activism is moving up the supply chain — corporate accountability or commercial censorship? https://theconversation.com/brand-activism-is-moving-up-the-supply-chain-corporate-accountability-or-commercial-censorship-151749
  • Vredenburg, J., Spry, A., Kemper, J & Kapitan, S. (February 1, 2019). The Conversation. Post Gillette: other brands are better at matching practice with talk, but don’t get the publicity. https://theconversation.com/post-gillette-other-brands-are-better-at-matching-practice-with-talk-but-dont-get-the-publicity-110595
  • Vredenburg, J., Spry, A., Kemper, J & Kapitan, S. (December 5, 2018). The Conversation. Woke washing: what happens when marketing communications don't match corporate practice. https://theconversation.com/woke-washing-what-happens-when-marketing-communications-dont-match-corporate-practice-108035
  • Kemper, J. (September 10, 2018). Getting rid of fake "greening". The Herald. https://www.nzherald.co.nz/university-of-auckland/news/article.cfm?c_id=1504296&objectid=12120972
  • Kemper, J. (August 10, 2018). Don’t greenwash our consumption crisis. Newsroom. https://www.newsroom.co.nz/2018/08/09/185729/greenwashing-our-consumption-crisis
  • Kemper, J. (August, 2018). Consuming our way out of the problem: Greenwashing thinking and its flaws. Maramatanga UniNEWS. https://cdn.auckland.ac.nz/assets/central/for/the-media/publications/university-news/2018-issues/uninews-06-2018.pdf

Featured in other media pieces: such as Igenio, The NZ Herald, Radio New Zealand
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Sustainable and Healthy Eating
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Sustainable Marketing
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Education for Sustainable Development (EfS)
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Social Change
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  • Home
  • My Work
  • Sustainable Marketing
  • Sustainable and Healthy Eating
  • Social Change
  • Education for Sustainable Development
  • Teaching and Supervision
  • Projects and Grants
  • Contact